( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 63
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.1834117614184Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1834117614184Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1834117614184apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1834117614592WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1835117614968GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1835117614968stristr( $haystack = NULL, $needle = 'gutenverse/news-block' ).../class-style-generator.php:63
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 66
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.1834117614184Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1834117614184Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1834117614184apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1834117614592WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1835117614968GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1838117631608stristr( $haystack = NULL, $needle = 'gutenverse/news-hero' ).../class-style-generator.php:66
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 69
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.1834117614184Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1834117614184Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1834117614184apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1834117614592WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1835117614968GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1843117647992stristr( $haystack = NULL, $needle = 'gutenverse/news-slider' ).../class-style-generator.php:69
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 72
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.1834117614184Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1834117614184Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1834117614184apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1834117614592WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1835117614968GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1847117668472stristr( $haystack = NULL, $needle = 'gutenverse/news-carousel' ).../class-style-generator.php:72
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 87
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. 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Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. 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232.1834117614184Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1834117614184Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1834117614184apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1834117614592WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1835117614968GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1851117693048stristr( $haystack = NULL, $needle = 'gutenverse/news-archive-' ).../class-style-generator.php:87
( ! ) Deprecated: strpos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-frontend-assets.php on line 91
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. 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Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.1855117717216do_action_ref_array( $hook_name = 'gutenverse_loop_blocks', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-style-generator.php:302
242.1855117717216WP_Hook->do_action( $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../plugin.php:565
252.1855117717216WP_Hook->apply_filters( $value = '', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-wp-hook.php:348
262.1855117717216GUTENVERSE\NEWS\Frontend_Assets->loop_blocks( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-wp-hook.php:326
272.1855117717216GUTENVERSE\NEWS\Frontend_Assets->get_news_block_data( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']] ).../class-frontend-assets.php:82
282.1855117717216strpos( $haystack = NULL, $needle = 'gutenverse/news' ).../class-frontend-assets.php:91
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 63
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. 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En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. 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232.1860117737696Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1860117737696Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1860117737696apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1860117738104WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1860117738480GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1860117738480stristr( $haystack = NULL, $needle = 'gutenverse/news-block' ).../class-style-generator.php:63
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 66
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. 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Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. 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En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. 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232.1860117737696Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1860117737696Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1860117737696apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1860117738104WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1860117738480GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1863117763056stristr( $haystack = NULL, $needle = 'gutenverse/news-hero' ).../class-style-generator.php:66
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 69
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. 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232.1860117737696Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1860117737696Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1860117737696apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1860117738104WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1860117738480GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1867117787632stristr( $haystack = NULL, $needle = 'gutenverse/news-slider' ).../class-style-generator.php:69
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 72
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. 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Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. 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En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. 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232.1860117737696Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1860117737696Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1860117737696apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1860117738104WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1860117738480GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1872117808112stristr( $haystack = NULL, $needle = 'gutenverse/news-carousel' ).../class-style-generator.php:72
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 87
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. 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En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.1860117737696Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1860117737696Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1860117737696apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1860117738104WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1860117738480GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1876117832688stristr( $haystack = NULL, $needle = 'gutenverse/news-archive-' ).../class-style-generator.php:87
( ! ) Deprecated: strpos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-frontend-assets.php on line 91
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.1881117856856do_action_ref_array( $hook_name = 'gutenverse_loop_blocks', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-style-generator.php:302
242.1881117856856WP_Hook->do_action( $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../plugin.php:565
252.1881117856856WP_Hook->apply_filters( $value = '', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-wp-hook.php:348
262.1881117856856GUTENVERSE\NEWS\Frontend_Assets->loop_blocks( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-wp-hook.php:326
272.1881117856856GUTENVERSE\NEWS\Frontend_Assets->get_news_block_data( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']] ).../class-frontend-assets.php:82
282.1881117856856strpos( $haystack = NULL, $needle = 'gutenverse/news' ).../class-frontend-assets.php:91
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 63
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. 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232.1886117876960Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1886117876960Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1887117876960apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1887117877368WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1887117877744GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1887117877744stristr( $haystack = NULL, $needle = 'gutenverse/news-block' ).../class-style-generator.php:63
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 66
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. 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Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. 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En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. 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232.1886117876960Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1886117876960Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1887117876960apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1887117877368WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1887117877744GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1891117902320stristr( $haystack = NULL, $needle = 'gutenverse/news-hero' ).../class-style-generator.php:66
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 69
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. 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En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.1886117876960Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1886117876960Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1887117876960apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1887117877368WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1887117877744GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1895117926896stristr( $haystack = NULL, $needle = 'gutenverse/news-slider' ).../class-style-generator.php:69
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 72
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.1886117876960Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1886117876960Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1887117876960apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1887117877368WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1887117877744GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1899117947376stristr( $haystack = NULL, $needle = 'gutenverse/news-carousel' ).../class-style-generator.php:72
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 87
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.1886117876960Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1886117876960Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1887117876960apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1887117877368WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1887117877744GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1903117971952stristr( $haystack = NULL, $needle = 'gutenverse/news-archive-' ).../class-style-generator.php:87
( ! ) Deprecated: strpos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-frontend-assets.php on line 91
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.1907117996120do_action_ref_array( $hook_name = 'gutenverse_loop_blocks', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-style-generator.php:302
242.1907117996120WP_Hook->do_action( $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../plugin.php:565
252.1907117996120WP_Hook->apply_filters( $value = '', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-wp-hook.php:348
262.1907117996120GUTENVERSE\NEWS\Frontend_Assets->loop_blocks( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-wp-hook.php:326
272.1907117996120GUTENVERSE\NEWS\Frontend_Assets->get_news_block_data( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']] ).../class-frontend-assets.php:82
282.1907117996120strpos( $haystack = NULL, $needle = 'gutenverse/news' ).../class-frontend-assets.php:91
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 63
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.1912118016224Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1912118016224Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1912118016224apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1912118016632WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1912118017008GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1912118017008stristr( $haystack = NULL, $needle = 'gutenverse/news-block' ).../class-style-generator.php:63
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 66
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.1912118016224Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1912118016224Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1912118016224apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1912118016632WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1912118017008GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1917118041584stristr( $haystack = NULL, $needle = 'gutenverse/news-hero' ).../class-style-generator.php:66
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 69
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.1912118016224Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1912118016224Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1912118016224apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1912118016632WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1912118017008GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1921118066160stristr( $haystack = NULL, $needle = 'gutenverse/news-slider' ).../class-style-generator.php:69
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 72
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.1912118016224Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1912118016224Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1912118016224apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1912118016632WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1912118017008GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1925118086640stristr( $haystack = NULL, $needle = 'gutenverse/news-carousel' ).../class-style-generator.php:72
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 87
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.1912118016224Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1912118016224Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1912118016224apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1912118016632WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1912118017008GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1928118111216stristr( $haystack = NULL, $needle = 'gutenverse/news-archive-' ).../class-style-generator.php:87
( ! ) Deprecated: strpos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-frontend-assets.php on line 91
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. 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En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.1932118135384do_action_ref_array( $hook_name = 'gutenverse_loop_blocks', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-style-generator.php:302
242.1932118135384WP_Hook->do_action( $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../plugin.php:565
252.1932118135384WP_Hook->apply_filters( $value = '', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-wp-hook.php:348
262.1932118135384GUTENVERSE\NEWS\Frontend_Assets->loop_blocks( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-wp-hook.php:326
272.1932118135384GUTENVERSE\NEWS\Frontend_Assets->get_news_block_data( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']] ).../class-frontend-assets.php:82
282.1932118135384strpos( $haystack = NULL, $needle = 'gutenverse/news' ).../class-frontend-assets.php:91
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 63
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.1938118155488Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1938118155488Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1938118155488apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1938118155896WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1938118156272GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1938118156272stristr( $haystack = NULL, $needle = 'gutenverse/news-block' ).../class-style-generator.php:63
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 66
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. 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En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. 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232.1938118155488Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1938118155488Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1938118155488apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1938118155896WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1938118156272GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1944118180848stristr( $haystack = NULL, $needle = 'gutenverse/news-hero' ).../class-style-generator.php:66
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 69
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. 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Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.1938118155488Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1938118155488Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1938118155488apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1938118155896WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1938118156272GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1951118205424stristr( $haystack = NULL, $needle = 'gutenverse/news-slider' ).../class-style-generator.php:69
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 72
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. 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En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. 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232.1938118155488Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1938118155488Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1938118155488apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1938118155896WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1938118156272GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1958118225904stristr( $haystack = NULL, $needle = 'gutenverse/news-carousel' ).../class-style-generator.php:72
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 87
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. 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Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. 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En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. 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232.1938118155488Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1938118155488Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1938118155488apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1938118155896WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1938118156272GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1965118250480stristr( $haystack = NULL, $needle = 'gutenverse/news-archive-' ).../class-style-generator.php:87
( ! ) Deprecated: strpos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-frontend-assets.php on line 91
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. 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Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. 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En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.1972118274648do_action_ref_array( $hook_name = 'gutenverse_loop_blocks', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-style-generator.php:302
242.1972118274648WP_Hook->do_action( $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../plugin.php:565
252.1972118274648WP_Hook->apply_filters( $value = '', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-wp-hook.php:348
262.1972118274648GUTENVERSE\NEWS\Frontend_Assets->loop_blocks( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-wp-hook.php:326
272.1972118274648GUTENVERSE\NEWS\Frontend_Assets->get_news_block_data( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']] ).../class-frontend-assets.php:82
282.1972118274648strpos( $haystack = NULL, $needle = 'gutenverse/news' ).../class-frontend-assets.php:91
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 63
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. 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C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.1981118294752Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1981118294752Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1981118294752apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1981118295160WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1981118295536GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1981118295536stristr( $haystack = NULL, $needle = 'gutenverse/news-block' ).../class-style-generator.php:63
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 66
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. 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232.1981118294752Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1981118294752Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1981118294752apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1981118295160WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1981118295536GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1988118320112stristr( $haystack = NULL, $needle = 'gutenverse/news-hero' ).../class-style-generator.php:66
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 69
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. 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Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. 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Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. 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232.1981118294752Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1981118294752Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1981118294752apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1981118295160WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1981118295536GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.1995118344688stristr( $haystack = NULL, $needle = 'gutenverse/news-slider' ).../class-style-generator.php:69
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 72
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.1981118294752Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1981118294752Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1981118294752apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1981118295160WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1981118295536GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2006118365168stristr( $haystack = NULL, $needle = 'gutenverse/news-carousel' ).../class-style-generator.php:72
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 87
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.1981118294752Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.1981118294752Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.1981118294752apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.1981118295160WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.1981118295536GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2010118389744stristr( $haystack = NULL, $needle = 'gutenverse/news-archive-' ).../class-style-generator.php:87
( ! ) Deprecated: strpos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-frontend-assets.php on line 91
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2014118413912do_action_ref_array( $hook_name = 'gutenverse_loop_blocks', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-style-generator.php:302
242.2014118413912WP_Hook->do_action( $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../plugin.php:565
252.2014118413912WP_Hook->apply_filters( $value = '', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-wp-hook.php:348
262.2014118413912GUTENVERSE\NEWS\Frontend_Assets->loop_blocks( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-wp-hook.php:326
272.2014118413912GUTENVERSE\NEWS\Frontend_Assets->get_news_block_data( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']] ).../class-frontend-assets.php:82
282.2014118413912strpos( $haystack = NULL, $needle = 'gutenverse/news' ).../class-frontend-assets.php:91
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 63
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2019118434016Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2019118434016Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2019118434016apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2019118434424WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2019118434800GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2019118434800stristr( $haystack = NULL, $needle = 'gutenverse/news-block' ).../class-style-generator.php:63
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 66
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2019118434016Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2019118434016Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2019118434016apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2019118434424WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2019118434800GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2023118459376stristr( $haystack = NULL, $needle = 'gutenverse/news-hero' ).../class-style-generator.php:66
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 69
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2019118434016Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2019118434016Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2019118434016apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2019118434424WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2019118434800GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2027118483952stristr( $haystack = NULL, $needle = 'gutenverse/news-slider' ).../class-style-generator.php:69
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 72
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2019118434016Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2019118434016Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2019118434016apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2019118434424WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2019118434800GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2031118504432stristr( $haystack = NULL, $needle = 'gutenverse/news-carousel' ).../class-style-generator.php:72
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 87
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2019118434016Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2019118434016Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2019118434016apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2019118434424WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2019118434800GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2037118529008stristr( $haystack = NULL, $needle = 'gutenverse/news-archive-' ).../class-style-generator.php:87
( ! ) Deprecated: strpos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-frontend-assets.php on line 91
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2043118553176do_action_ref_array( $hook_name = 'gutenverse_loop_blocks', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-style-generator.php:302
242.2043118553176WP_Hook->do_action( $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../plugin.php:565
252.2043118553176WP_Hook->apply_filters( $value = '', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-wp-hook.php:348
262.2043118553176GUTENVERSE\NEWS\Frontend_Assets->loop_blocks( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-wp-hook.php:326
272.2043118553176GUTENVERSE\NEWS\Frontend_Assets->get_news_block_data( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']] ).../class-frontend-assets.php:82
282.2043118553176strpos( $haystack = NULL, $needle = 'gutenverse/news' ).../class-frontend-assets.php:91
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 63
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. 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232.2048118573280Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2048118573280Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2048118573280apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2048118573688WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2048118574064GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2048118574064stristr( $haystack = NULL, $needle = 'gutenverse/news-block' ).../class-style-generator.php:63
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 66
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. 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232.2048118573280Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2048118573280Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2048118573280apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2048118573688WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2048118574064GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2052118598640stristr( $haystack = NULL, $needle = 'gutenverse/news-hero' ).../class-style-generator.php:66
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 69
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. 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Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. 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232.2048118573280Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2048118573280Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2048118573280apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2048118573688WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2048118574064GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2057118623216stristr( $haystack = NULL, $needle = 'gutenverse/news-slider' ).../class-style-generator.php:69
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 72
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. 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En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. 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232.2048118573280Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2048118573280Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2048118573280apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2048118573688WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2048118574064GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2061118643696stristr( $haystack = NULL, $needle = 'gutenverse/news-carousel' ).../class-style-generator.php:72
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 87
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. 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Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. 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En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. 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232.2048118573280Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2048118573280Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2048118573280apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2048118573688WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2048118574064GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2064118668272stristr( $haystack = NULL, $needle = 'gutenverse/news-archive-' ).../class-style-generator.php:87
( ! ) Deprecated: strpos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-frontend-assets.php on line 91
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. 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En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2068118692440do_action_ref_array( $hook_name = 'gutenverse_loop_blocks', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-style-generator.php:302
242.2068118692440WP_Hook->do_action( $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../plugin.php:565
252.2068118692440WP_Hook->apply_filters( $value = '', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-wp-hook.php:348
262.2068118692440GUTENVERSE\NEWS\Frontend_Assets->loop_blocks( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-wp-hook.php:326
272.2068118692440GUTENVERSE\NEWS\Frontend_Assets->get_news_block_data( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']] ).../class-frontend-assets.php:82
282.2068118692440strpos( $haystack = NULL, $needle = 'gutenverse/news' ).../class-frontend-assets.php:91
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 63
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. 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232.2073118712544Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2073118712544Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2073118712544apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2073118712952WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2073118713328GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2073118713328stristr( $haystack = NULL, $needle = 'gutenverse/news-block' ).../class-style-generator.php:63
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 66
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. 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Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. 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232.2073118712544Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2073118712544Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2073118712544apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2073118712952WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2073118713328GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2077118737904stristr( $haystack = NULL, $needle = 'gutenverse/news-hero' ).../class-style-generator.php:66
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 69
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. 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Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. 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En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2073118712544Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2073118712544Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2073118712544apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2073118712952WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2073118713328GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2081118762480stristr( $haystack = NULL, $needle = 'gutenverse/news-slider' ).../class-style-generator.php:69
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 72
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2073118712544Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2073118712544Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2073118712544apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2073118712952WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2073118713328GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2085118782960stristr( $haystack = NULL, $needle = 'gutenverse/news-carousel' ).../class-style-generator.php:72
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 87
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2073118712544Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2073118712544Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2073118712544apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2073118712952WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2073118713328GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2089118807536stristr( $haystack = NULL, $needle = 'gutenverse/news-archive-' ).../class-style-generator.php:87
( ! ) Deprecated: strpos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-frontend-assets.php on line 91
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2093118831704do_action_ref_array( $hook_name = 'gutenverse_loop_blocks', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-style-generator.php:302
242.2093118831704WP_Hook->do_action( $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../plugin.php:565
252.2093118831704WP_Hook->apply_filters( $value = '', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-wp-hook.php:348
262.2093118831704GUTENVERSE\NEWS\Frontend_Assets->loop_blocks( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-wp-hook.php:326
272.2093118831704GUTENVERSE\NEWS\Frontend_Assets->get_news_block_data( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']] ).../class-frontend-assets.php:82
282.2093118831704strpos( $haystack = NULL, $needle = 'gutenverse/news' ).../class-frontend-assets.php:91
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 63
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2098118851808Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2098118851808Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2098118851808apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2098118852216WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2098118852592GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2098118852592stristr( $haystack = NULL, $needle = 'gutenverse/news-block' ).../class-style-generator.php:63
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 66
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2098118851808Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2098118851808Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2098118851808apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2098118852216WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2098118852592GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2102118877168stristr( $haystack = NULL, $needle = 'gutenverse/news-hero' ).../class-style-generator.php:66
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 69
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2098118851808Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2098118851808Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2098118851808apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2098118852216WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2098118852592GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2106118901744stristr( $haystack = NULL, $needle = 'gutenverse/news-slider' ).../class-style-generator.php:69
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 72
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2098118851808Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2098118851808Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2098118851808apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2098118852216WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2098118852592GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2111118922224stristr( $haystack = NULL, $needle = 'gutenverse/news-carousel' ).../class-style-generator.php:72
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 87
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2098118851808Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2098118851808Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2098118851808apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2098118852216WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2098118852592GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2118118946800stristr( $haystack = NULL, $needle = 'gutenverse/news-archive-' ).../class-style-generator.php:87
( ! ) Deprecated: strpos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-frontend-assets.php on line 91
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2125118966872do_action_ref_array( $hook_name = 'gutenverse_loop_blocks', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-style-generator.php:302
242.2125118966872WP_Hook->do_action( $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../plugin.php:565
252.2125118966872WP_Hook->apply_filters( $value = '', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-wp-hook.php:348
262.2125118966872GUTENVERSE\NEWS\Frontend_Assets->loop_blocks( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-wp-hook.php:326
272.2125118966872GUTENVERSE\NEWS\Frontend_Assets->get_news_block_data( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']] ).../class-frontend-assets.php:82
282.2125118966872strpos( $haystack = NULL, $needle = 'gutenverse/news' ).../class-frontend-assets.php:91
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 63
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2133118991072Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2133118991072Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2133118991072apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2133118991480WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2133118991856GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2133118991856stristr( $haystack = NULL, $needle = 'gutenverse/news-block' ).../class-style-generator.php:63
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 66
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. 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232.2133118991072Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2133118991072Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2133118991072apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2133118991480WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2133118991856GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2140119016432stristr( $haystack = NULL, $needle = 'gutenverse/news-hero' ).../class-style-generator.php:66
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 69
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
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232.2133118991072Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2133118991072Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2133118991072apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2133118991480WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2133118991856GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2147119041008stristr( $haystack = NULL, $needle = 'gutenverse/news-slider' ).../class-style-generator.php:69
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 72
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
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Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. 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232.2133118991072Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2133118991072Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2133118991072apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2133118991480WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2133118991856GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2154119061488stristr( $haystack = NULL, $needle = 'gutenverse/news-carousel' ).../class-style-generator.php:72
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 87
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. 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En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. 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232.2133118991072Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2133118991072Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2133118991072apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2133118991480WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2133118991856GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2161119086064stristr( $haystack = NULL, $needle = 'gutenverse/news-archive-' ).../class-style-generator.php:87
( ! ) Deprecated: strpos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-frontend-assets.php on line 91
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. 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Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. 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En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2168119106136do_action_ref_array( $hook_name = 'gutenverse_loop_blocks', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-style-generator.php:302
242.2168119106136WP_Hook->do_action( $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../plugin.php:565
252.2168119106136WP_Hook->apply_filters( $value = '', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-wp-hook.php:348
262.2168119106136GUTENVERSE\NEWS\Frontend_Assets->loop_blocks( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-wp-hook.php:326
272.2168119106136GUTENVERSE\NEWS\Frontend_Assets->get_news_block_data( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']] ).../class-frontend-assets.php:82
282.2168119106136strpos( $haystack = NULL, $needle = 'gutenverse/news' ).../class-frontend-assets.php:91
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 63
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2174119130336Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2174119130336Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2174119130336apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2174119130744WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2174119131120GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2174119131120stristr( $haystack = NULL, $needle = 'gutenverse/news-block' ).../class-style-generator.php:63
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 66
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. 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232.2174119130336Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2174119130336Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2174119130336apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2174119130744WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2174119131120GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2178119155696stristr( $haystack = NULL, $needle = 'gutenverse/news-hero' ).../class-style-generator.php:66
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 69
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. 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Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. 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En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. 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232.2174119130336Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2174119130336Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2174119130336apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2174119130744WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2174119131120GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2182119180272stristr( $haystack = NULL, $needle = 'gutenverse/news-slider' ).../class-style-generator.php:69
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 72
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. 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En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2174119130336Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2174119130336Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2174119130336apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2174119130744WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2174119131120GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2186119200752stristr( $haystack = NULL, $needle = 'gutenverse/news-carousel' ).../class-style-generator.php:72
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 87
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2174119130336Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2174119130336Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2174119130336apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2174119130744WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2174119131120GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2190119225328stristr( $haystack = NULL, $needle = 'gutenverse/news-archive-' ).../class-style-generator.php:87
( ! ) Deprecated: strpos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-frontend-assets.php on line 91
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2195119245400do_action_ref_array( $hook_name = 'gutenverse_loop_blocks', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-style-generator.php:302
242.2195119245400WP_Hook->do_action( $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../plugin.php:565
252.2195119245400WP_Hook->apply_filters( $value = '', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-wp-hook.php:348
262.2195119245400GUTENVERSE\NEWS\Frontend_Assets->loop_blocks( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-wp-hook.php:326
272.2195119245400GUTENVERSE\NEWS\Frontend_Assets->get_news_block_data( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']] ).../class-frontend-assets.php:82
282.2195119245400strpos( $haystack = NULL, $needle = 'gutenverse/news' ).../class-frontend-assets.php:91
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 63
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2202119269600Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2202119269600Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2203119269600apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2203119270008WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2203119270384GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2203119270384stristr( $haystack = NULL, $needle = 'gutenverse/news-block' ).../class-style-generator.php:63
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 66
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2202119269600Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2202119269600Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2203119269600apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2203119270008WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2203119270384GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2209119294960stristr( $haystack = NULL, $needle = 'gutenverse/news-hero' ).../class-style-generator.php:66
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 69
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2202119269600Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2202119269600Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2203119269600apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2203119270008WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2203119270384GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2216119319536stristr( $haystack = NULL, $needle = 'gutenverse/news-slider' ).../class-style-generator.php:69
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 72
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2202119269600Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2202119269600Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2203119269600apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2203119270008WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2203119270384GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2224119340016stristr( $haystack = NULL, $needle = 'gutenverse/news-carousel' ).../class-style-generator.php:72
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 87
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2202119269600Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2202119269600Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2203119269600apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2203119270008WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2203119270384GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2231119364592stristr( $haystack = NULL, $needle = 'gutenverse/news-archive-' ).../class-style-generator.php:87
( ! ) Deprecated: strpos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-frontend-assets.php on line 91
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2239119384664do_action_ref_array( $hook_name = 'gutenverse_loop_blocks', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-style-generator.php:302
242.2239119384664WP_Hook->do_action( $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../plugin.php:565
252.2239119384664WP_Hook->apply_filters( $value = '', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-wp-hook.php:348
262.2239119384664GUTENVERSE\NEWS\Frontend_Assets->loop_blocks( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-wp-hook.php:326
272.2239119384664GUTENVERSE\NEWS\Frontend_Assets->get_news_block_data( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']] ).../class-frontend-assets.php:82
282.2239119384664strpos( $haystack = NULL, $needle = 'gutenverse/news' ).../class-frontend-assets.php:91
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 63
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. 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C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. 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En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. 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232.2247119408864Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2247119408864Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2247119408864apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2247119409272WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2248119409648GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2248119409648stristr( $haystack = NULL, $needle = 'gutenverse/news-block' ).../class-style-generator.php:63
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 66
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. 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Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. 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Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2247119408864Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2247119408864Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2247119408864apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2247119409272WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2248119409648GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2255119434224stristr( $haystack = NULL, $needle = 'gutenverse/news-hero' ).../class-style-generator.php:66
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 69
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. 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Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. 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232.2247119408864Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2247119408864Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2247119408864apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2247119409272WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2248119409648GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2260119454704stristr( $haystack = NULL, $needle = 'gutenverse/news-slider' ).../class-style-generator.php:69
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 72
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. 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Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. 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232.2247119408864Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2247119408864Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2247119408864apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2247119409272WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2248119409648GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2264119479280stristr( $haystack = NULL, $needle = 'gutenverse/news-carousel' ).../class-style-generator.php:72
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 87
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. 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Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. 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En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. 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Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2247119408864Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2247119408864Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2247119408864apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2247119409272WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2248119409648GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2267119503856stristr( $haystack = NULL, $needle = 'gutenverse/news-archive-' ).../class-style-generator.php:87
( ! ) Deprecated: strpos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-frontend-assets.php on line 91
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2272119523928do_action_ref_array( $hook_name = 'gutenverse_loop_blocks', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-style-generator.php:302
242.2272119523928WP_Hook->do_action( $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../plugin.php:565
252.2272119523928WP_Hook->apply_filters( $value = '', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-wp-hook.php:348
262.2272119523928GUTENVERSE\NEWS\Frontend_Assets->loop_blocks( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-wp-hook.php:326
272.2272119523928GUTENVERSE\NEWS\Frontend_Assets->get_news_block_data( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']] ).../class-frontend-assets.php:82
282.2272119523928strpos( $haystack = NULL, $needle = 'gutenverse/news' ).../class-frontend-assets.php:91
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 63
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. 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232.2277119548128Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2277119548128Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2277119548128apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2277119548536WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2277119548912GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2277119548912stristr( $haystack = NULL, $needle = 'gutenverse/news-block' ).../class-style-generator.php:63
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 66
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. 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232.2277119548128Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2277119548128Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2277119548128apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2277119548536WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2277119548912GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2281119573488stristr( $haystack = NULL, $needle = 'gutenverse/news-hero' ).../class-style-generator.php:66
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 69
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. 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Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. 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En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. 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232.2277119548128Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2277119548128Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2277119548128apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2277119548536WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2277119548912GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2285119593968stristr( $haystack = NULL, $needle = 'gutenverse/news-slider' ).../class-style-generator.php:69
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 72
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. 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Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2277119548128Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2277119548128Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2277119548128apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2277119548536WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2277119548912GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2290119618544stristr( $haystack = NULL, $needle = 'gutenverse/news-carousel' ).../class-style-generator.php:72
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 87
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2277119548128Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2277119548128Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2277119548128apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2277119548536WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2277119548912GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2293119643120stristr( $haystack = NULL, $needle = 'gutenverse/news-archive-' ).../class-style-generator.php:87
( ! ) Deprecated: strpos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-frontend-assets.php on line 91
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2298119663192do_action_ref_array( $hook_name = 'gutenverse_loop_blocks', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-style-generator.php:302
242.2298119663192WP_Hook->do_action( $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../plugin.php:565
252.2298119663192WP_Hook->apply_filters( $value = '', $args = [0 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 1 => NULL, 2 => class Gutenverse\Framework\Style_Generator { protected $font_families = [...]; protected $font_variables = [...] }] ).../class-wp-hook.php:348
262.2298119663192GUTENVERSE\NEWS\Frontend_Assets->loop_blocks( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-wp-hook.php:326
272.2298119663192GUTENVERSE\NEWS\Frontend_Assets->get_news_block_data( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']] ).../class-frontend-assets.php:82
282.2298119663192strpos( $haystack = NULL, $needle = 'gutenverse/news' ).../class-frontend-assets.php:91
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 63
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2303119687392Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2303119687392Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2303119687392apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2303119687800WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2303119688176GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2303119688176stristr( $haystack = NULL, $needle = 'gutenverse/news-block' ).../class-style-generator.php:63
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 66
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2303119687392Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2303119687392Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2303119687392apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2303119687800WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2303119688176GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2313119712776stristr( $haystack = NULL, $needle = 'gutenverse/news-hero' ).../class-style-generator.php:66
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 69
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2303119687392Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2303119687392Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2303119687392apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2303119687800WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2303119688176GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2317119733256stristr( $haystack = NULL, $needle = 'gutenverse/news-slider' ).../class-style-generator.php:69
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 72
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2303119687392Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2303119687392Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2303119687392apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2303119687800WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2303119688176GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2322119757832stristr( $haystack = NULL, $needle = 'gutenverse/news-carousel' ).../class-style-generator.php:72
( ! ) Deprecated: stristr(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-style-generator.php on line 87
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.</p>\n', 'innerContent' => [...]], 13 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 14 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux de Conversion</strong></h3>\n', 'innerContent' => [...]], 15 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 16 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.</p>\n', 'innerContent' => [...]], 17 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 18 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>2. Réseaux sociaux: Analysez Vos Données</strong></h2>\n', 'innerContent' => [...]], 19 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 20 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :</p>\n', 'innerContent' => [...]], 21 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 22 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Segmentez Votre Audience</strong></h3>\n', 'innerContent' => [...]], 23 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 24 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.</p>\n', 'innerContent' => [...]], 25 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 26 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Personnalisez Vos Campagnes</strong></h3>\n', 'innerContent' => [...]], 27 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 28 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.</p>\n', 'innerContent' => [...]], 29 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 30 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !</p>\n', 'innerContent' => [...]], 31 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 32 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Suivez <a href="https://wakatt.com/actualite-du-web/">Wakatt Médias</a> sur Facebook, <a href="https://www.linkedin.com/company/86786564/admin/">Linkedin</a> et <a href="https://www.instagram.com/wakatt_communication/?hl=fr">Instagram</a> pour ne rien rater de l’actu.</p>\n', 'innerContent' => [...]]], $style = NULL ).../class-style-generator.php:252
232.2303119687392Gutenverse\Framework\Style_Generator->generate_block_style( $block = ['blockName' => NULL, 'attrs' => [], 'innerBlocks' => [], 'innerHTML' => '\n\n', 'innerContent' => [0 => '\n\n']], $style = NULL ).../class-style-generator.php:271
242.2303119687392Gutenverse\Framework\Style_Generator->get_block_style_instance( $name = NULL, $attrs = [] ).../class-style-generator.php:328
252.2303119687392apply_filters( $hook_name = 'gutenverse_block_style_instance', $value = NULL, ...$args = variadic(NULL, []) ).../class-style-generator.php:394
262.2303119687800WP_Hook->apply_filters( $value = NULL, $args = [0 => NULL, 1 => NULL, 2 => []] ).../plugin.php:205
272.2303119688176GUTENVERSE\NEWS\Style_Generator->get_block_style_instance( $instance = NULL, $name = NULL, $attrs = [] ).../class-wp-hook.php:324
282.2326119782408stristr( $haystack = NULL, $needle = 'gutenverse/news-archive-' ).../class-style-generator.php:87
( ! ) Deprecated: strpos(): Passing null to parameter #1 ($haystack) of type string is deprecated in /var/www/clients/client1/web20/web/wp-content/plugins/gutenverse-news/include/class/class-frontend-assets.php on line 91
Call Stack
#TimeMemoryFunctionLocation
10.19929101408{main}( ).../index.php:0
20.19939102680require( '/var/www/clients/client1/web20/web/wp-blog-header.php ).../index.php:17
32.1139116514016require_once( '/var/www/clients/client1/web20/web/wp-includes/template-loader.php ).../wp-blog-header.php:19
42.1315116658440include( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/single.php ).../template-loader.php:106
52.1315116658440get_header( $name = ???, $args = ??? ).../single.php:12
62.1315116658816locate_template( $template_names = [0 => 'header.php'], $load = TRUE, $load_once = TRUE, $args = [] ).../general-template.php:48
72.1316116658928load_template( $_template_file = '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php', $load_once = TRUE, $args = [] ).../template.php:745
82.1317116663208require_once( '/var/www/clients/client1/web20/web/wp-content/themes/generatepress/header.php ).../template.php:810
92.1321116672728wp_head( ).../header.php:16
102.1321116672728do_action( $hook_name = 'wp_head' ).../general-template.php:3064
112.1321116673104WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
122.1321116673104WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
132.1323116675416wp_enqueue_scripts( '' ).../class-wp-hook.php:324
142.1323116675416do_action( $hook_name = 'wp_enqueue_scripts' ).../script-loader.php:2272
152.1323116675792WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
162.1323116675792WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
172.1776117565424Gutenverse\Framework\Frontend_Assets->frontend_scripts( '' ).../class-wp-hook.php:324
182.1779117566368do_action( $hook_name = 'gutenverse_include_frontend' ).../class-frontend-assets.php:108
192.1779117566744WP_Hook->do_action( $args = [0 => ''] ).../plugin.php:517
202.1779117566744WP_Hook->apply_filters( $value = '', $args = [0 => ''] ).../class-wp-hook.php:348
212.1820117576616Gutenverse\Framework\Style_Generator->content_style_generator( '' ).../class-wp-hook.php:324
222.1834117612680Gutenverse\Framework\Style_Generator->loop_blocks( $blocks = [0 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p><strong>Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.</strong></p>\n', 'innerContent' => [...]], 1 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 2 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h2 class="wp-block-heading"><strong>1. Réseaux sociaux: Choisissez les Bons KPI</strong></h2>\n', 'innerContent' => [...]], 3 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 4 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :</p>\n', 'innerContent' => [...]], 5 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 6 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Taux d’Engagement</strong></h3>\n', 'innerContent' => [...]], 7 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 8 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.</p>\n', 'innerContent' => [...]], 9 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 10 => ['blockName' => 'core/heading', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<h3 class="wp-block-heading"><a></a><strong>Portée et Impression</strong></h3>\n', 'innerContent' => [...]], 11 => ['blockName' => NULL, 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n\n', 'innerContent' => [...]], 12 => ['blockName' => 'core/paragraph', 'attrs' => [...], 'innerBlocks' => [...], 'innerHTML' => '\n<p>La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. 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 Réseaux Sociaux: comment mesurer son efficacité? - Wakatt Médias
Réseaux Sociaux: comment mesurer son efficacité?

Réseaux Sociaux: comment mesurer son efficacité?

par

Dans un monde de plus en plus connecté, les réseaux sociaux sont devenus un outil incontournable pour les entreprises. Mais comment savoir si votre stratégie de marketing sur les réseaux sociaux porte ses fruits ? Dans cet article, nous explorerons les indicateurs clés de performance (KPI) à surveiller et comment mesurer l’efficacité de vos actions sur les plateformes sociales.

1. Réseaux sociaux: Choisissez les Bons KPI

Les KPI sont des instruments de mesure qui évaluent l’efficacité de votre stratégie sur les RS. Voici quelques KPI essentiels à suivre :

Taux d’Engagement

Le taux d’engagement mesure l’interaction des utilisateurs avec vos publications. Il inclut les likes, les commentaires, les partages et les clics. Par conséquent, Plus le taux d’engagement est élevé, plus votre contenu résonne avec votre audience.

Portée et Impression

La portée indique le nombre unique de personnes touchées par vos publications, tandis que l’impression compte toutes les fois où vos publications ont été affichées. Surveillez ces métriques pour évaluer la visibilité de votre contenu.

Taux de Conversion

Le taux de conversion mesure le nombre d’actions souhaitées (inscriptions, achats, etc.) générées à partir de vos campagnes sur les RS. C’est un indicateur clé pour mesurer le retour sur investissement.

2. Réseaux sociaux: Analysez Vos Données

L’analyse des données est essentielle pour mesurer l’efficacité de votre stratégie. Utilisez des outils d’analyse pour extraire des insights précieux. Voici quelques étapes :

Segmentez Votre Audience

Créez des segments en fonction des caractéristiques communes de votre audience. En effet, Cela vous permettra d’adapter vos messages et de personnaliser vos campagnes.

Personnalisez Vos Campagnes

L’IA peut vous aider à personnaliser vos messages en fonction des segments. Alors, Utilisez des variables dynamiques pour personnaliser les contenus.

En conclusion, Mesurer l’efficacité de votre stratégie de marketing sur les réseaux sociaux est essentiel pour ajuster vos actions et améliorer vos résultats. Suivez ces KPI, analysez vos données et adaptez votre stratégie en conséquence. Vous verrez ainsi une croissance significative de votre présence en ligne !

Suivez Wakatt Médias sur Facebook, Linkedin et Instagram pour ne rien rater de l’actu.